I believe products should simply work, and that companies should stand for something. You should feel the care that went into a product when using it.

I focus on the early stages: helping companies launch, scale, and reposition. I enjoy building from the ground up, connecting what you do (the product) with why you do it (the brand). Creating a coherent user experience across every touchpoint.

In my role as a designer, director, and mentor, I work hands-on with teams to challenge assumptions and bring clarity to the core vision. This is how we transform ambiguity into a product that feels intentional and moves key metrics.